What a brand kit does, and when you need one
A brand kit is a saved set of logos, fonts and colours that an editor keeps across projects, so every video starts with the same visual identity instead of re-uploading files each time. Some editors build it in; in others you get the same result with saved presets and a disciplined project setup.
Who this is for: small businesses, course creators and channels publishing regularly, especially when more than one person edits. Who can skip it: anyone making occasional personal videos, or channels that only need YouTube's own channel watermark, which is set once in YouTube Studio rather than in the editor. [13]
This is a research guide built from FlexClip's help centre, Filmora's Windows user guide and format documentation. We did not record a test project for it.
FlexClip and Filmora compared
FlexClip documents a dedicated Brand Kit. Filmora's Windows user guide index, checked on 30 October 2026, lists guides for picture-in-picture, compositing, text editing and templates, but no brand kit or watermark article, so the comparison below treats Filmora as a manual setup. [1][7][8][14] Check the current release notes if a newer Filmora version adds one.
| Item | FlexClip | Filmora (Windows guide) |
|---|---|---|
| Dedicated brand kit | Yes; a premium feature for subscribed users [1] | No brand kit article found in the user guide index [14] |
| What it stores | Logos, fonts, colours, text presets, QR codes, reusable across projects in the account [1] | Text style presets via the Save icon in text editing [9] |
| Logo or watermark image formats | Logo: JPG, PNG or GIF [2]; image watermark: JPG and PNG only [1] | Imports .png, .jpg, .svg, .webp, .tif and more; GIF is listed under video formats [10] |
| Custom fonts | ttf, otf, woff, woff2 [3]; 100 MB per file, 10 per upload [4] | Font selection in text controls; upload method not covered in the guide [9] |
| Watermark scope | Saved to the current project only, not the global kit [1] | A logo clip placed on a track above the video [7] |
| Opacity | Opacity slider at the top of the canvas [6] | Basic tab, Compositing, opacity; blend modes and opacity keyframes [7][8] |
| Reuse across projects | Logos, fonts, colours and text presets carry across projects in the account [1] | Templates guide covers built-in templates only, not saving your own [11] |
Logo file formats: what keeps transparency
A logo watermark should sit on the video with no white box around it, which needs an image with an alpha channel. MDN's image format guide says PNG supports full alpha and is the fallback for any image needing transparency, while JPEG has no alpha channel. GIF can only make one palette colour fully transparent, so each pixel is either fully opaque or fully transparent, which tends to leave rough edges on smooth, anti-aliased logos. Lossless WebP uses 8-bit ARGB colour. [12]
FlexClip's help says logo images should be JPG, PNG or GIF [2] and image watermarks JPG or PNG only [1]; it does not say whether PNG transparency is preserved, so check the first export. Filmora's tech specs list PNG, SVG and WebP among supported image imports, with a maximum resolution of 12K x 12K, and do not mention transparency either. [10]
Size the file for the largest frame you deliver. Worked example: a logo meant to fill about 10% of the frame width is 192 pixels wide at 1080p and 384 pixels at 4K. Exporting the PNG at 400 to 800 pixels wide covers both without upscaling. That width target is a suggestion, not a platform rule.
| Format | Transparency | Use for a watermark? |
|---|---|---|
| PNG | Full alpha channel [12] | Yes, the safe default |
| JPEG | None [12] | No, you get a solid background box |
| GIF | One colour fully transparent, no partial alpha [12] | Only for hard-edged logos |
| WebP (lossless) | 8-bit ARGB [12] | Possible where the editor imports it, such as Filmora [10] |
| SVG | Not covered in the format guide we used [12] | Test before relying on it |
Placement and opacity
These are editorial starting points rather than platform rules. Put the logo in a corner, away from where your content does its work: tutorials often show menus top-left and dialogs in the middle. Keep it clear of the bottom band where burned-in captions sit, and leave a margin from the frame edge so it is not cut off if the video is later cropped for another format.
Opacity between about 60% and 80% keeps a logo visible without competing with the content. FlexClip sets it with the Opacity slider at the top of the canvas [6]; Filmora with the opacity control under Compositing, where you can also choose a blend mode and keyframe opacity so the logo fades in after an intro. [7][8]
Avoid doubling up on YouTube. YouTube Studio can add a channel video watermark under Customization, Profile: a square image of at least 150 x 150 pixels and under 1 MB, shown for the last 15 seconds, from a custom start time, or for the entire video. It is not available on videos set as made for kids. [13] If you use it, a burned-in corner logo in the same spot is redundant.
- Corner, not centre; a consistent corner across all videos.
- Margin from the edge of a few percent of frame width.
- Opacity around 60-80% as a starting point; review on a phone.
- Clear of caption areas and on-screen UI you are teaching.
- Not repeated on top of a YouTube channel watermark.
Setting it up in FlexClip
Open Brand Kit at the bottom of the left toolbar on the editing page. Upload logos; hovering over one lets you download it, use it as a watermark or delete it. Upload fonts, which then appear in every font control. Add brand colours with the slider, a colour code or the picker; they are applied through the editor's colour picker rather than from the Brand Kit panel. Save a styled text box with Save Text Preset to reuse it from the Text section. [1]
Limits listed on the Brand Kit page: up to 50 logos, 100 text presets, 1,000 fonts, 100 brand colours and 50 QR codes. [1] The separate font requirements article says 100 fonts in total and no more than 10 per upload, at 100 MB per file [4]; the two pages disagree on the font total, so plan around the lower figure.
Know what happens if you cancel. The Brand Kit is for subscribed users [1], and FlexClip says uploaded fonts are kept online for 3 months after the subscription ends, then deleted automatically if you do not upgrade. [5] Keep your own copies of font and logo files.
Setting it up in Filmora
Without a documented brand kit, build the same result manually. Put the main video on the first track and import the logo PNG onto a track above it. Select the logo clip and drag the handles in the preview to size and position it. Under the Basic tab, open Compositing to adjust opacity. [7] For a fade, use the diamond next to Opacity to keyframe just that parameter; Compositing also offers blend modes. [8] Stretch the logo clip to the length of the video.
For titles and lower thirds, style the text with the controls for font, colour, alignment and letter case, then click the Save icon in the top-right corner to save the settings as a preset. [9] The guide does not say where saved presets appear, so note it the first time you use one.
The Templates guide covers adding built-in templates and replacing their footage; it does not describe saving your own project as a template. [11] A practical workaround is to keep a starter project with the logo track, saved text presets and placeholder clips, and duplicate it for each new video.
Reusable brand template checklist
Gather these once and store them outside the editor, so a cancelled subscription or a new editor does not cost you the set.
- Logo as a transparent PNG at 400-800 px wide, plus a light and a dark version.
- A square version of at least 150 x 150 px under 1 MB if you also use YouTube's channel watermark.
- Font files you are licensed to use in video, in ttf or otf; FlexClip accepts ttf, otf, woff and woff2 [3], and Filmora does not document a font format list.
- Brand colours written down as hex codes.
- A title style and a lower-third style saved as presets in the editor.
- Chosen corner, margin and opacity for the logo, written down for anyone else who edits.
- A starter project or saved template with the logo track already placed.
- One test export viewed on a phone to check edges, transparency and readability.
Questions before you decide
What file format should a video logo watermark be?
Use a PNG with transparency. MDN's format guide says PNG supports a full alpha channel while JPEG has none, so a JPEG logo shows a solid background box. FlexClip accepts JPG and PNG for image watermarks.
Is FlexClip's Brand Kit free?
No. FlexClip's help centre describes the Brand Kit as a premium feature available to all subscribed users. It stores logos, fonts, colours, text presets and QR codes for use across projects in the same account.
How do I add a logo watermark in Filmora?
Filmora's Windows guide uses an overlay: place the logo on a track above the video, drag the handles in the preview to size and position it, and adjust opacity under the Basic tab's Compositing section. Blend modes and opacity keyframes are also available.
What size is the YouTube video watermark?
YouTube's channel branding help says the video watermark should be a square image of at least 150 x 150 pixels and less than 1 MB. It can show for the last 15 seconds, from a custom start time, or for the whole video.
Sources & verification
Product details and prices can change. Check the linked provider before buying.
- FlexClip Help: Brand Kit Accessed 30 Oct 2026
- FlexClip Help: Logo format [Overlays] Accessed 30 Oct 2026
- FlexClip Help: Supported font formats Accessed 30 Oct 2026
- FlexClip Help: Requirements about uploading fonts Accessed 30 Oct 2026
- FlexClip Help: Unsubscription influence - font Accessed 30 Oct 2026
- FlexClip Help: How to change the opacity of a video/image layer Accessed 30 Oct 2026
- Filmora User Guide (Windows): Creating a PIP effect Accessed 30 Oct 2026
- Filmora User Guide (Windows): Compositing Accessed 30 Oct 2026
- Filmora User Guide (Windows): Text editing Accessed 30 Oct 2026
- Filmora tech specs: supported input formats Accessed 30 Oct 2026
- Filmora User Guide (Windows): Templates Accessed 30 Oct 2026
- MDN: Image file type and format guide Accessed 30 Oct 2026
- YouTube Help: Manage your channel branding Accessed 30 Oct 2026
- Filmora User Guide (Windows): guide index Accessed 30 Oct 2026
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