Getting started with FlexClip: your first template video, step by step

What you need before you start

FlexClip runs in the browser. Its help centre says it works best in Google Chrome, Firefox and Safari and strongly recommends Chrome for the most stable experience; other browsers may have less stable features. [10]

You need an account to export, and FlexClip says your work is saved automatically. [8] Before starting, gather your logo, two to four short clips or photos, and a one-line message. Templates go fastest when the material is ready.

The Free plan limits shape a beginner's first project more than any feature does, so read them first.

Step 1: choose a template and the right ratio

There are two ways in: open a template from the Template page and re-edit it with your own images and videos, or click Template in the editor sidebar and add one to the timeline. [2] The second route is useful when you want to combine scenes from more than one template.

Set the ratio before you replace media. The Ratio button in the top-left of the canvas offers 16:9, 1:1, 9:16, 4:5, 21:9, 3:4 and 2:1, and FlexClip warns that changing ratio after editing may affect your layout and suggests Undo rather than reselecting your old ratio. [3]

Choose a template whose structure matches your message (number of scenes, where text sits) rather than its colours. Colours and fonts are easy to change; structure is not.

Step 2: brand it

Brand Kit, opened from the bottom of the left toolbar, can hold up to 50 logos, 1,000 fonts, 100 brand colours, 100 text presets and 50 QR codes. [7] Saved colours appear in the editor's colour picker, and a logo can be applied with Use to Watermark, though that watermark is saved only within the current project. [7] Brand Kit is a premium feature for subscribed users only. [7]

On the Free plan, brand manually: type your hex colours into the colour picker for each text and shape, and upload your logo as an ordinary image. It is slower but produces the same output for a single video.

Step 3: replace media, then text and music

Upload your files from the pop-up that appears when the editor opens, from Media then Upload (computer, phone, Google Drive and other sources), or by dragging files onto Media or the timeline. [4] Swap each placeholder clip for your own before touching text, so you can see how long each scene really needs.

Text: double-click any template text to replace it. To add more, click Text in the sidebar and choose from groups such as Basic Text, Modern Titles, Lower Thirds and Social Media. [5]

Music: click Audio, choose Music or SFX, search or browse, and click + on a track to add it to the timeline. [6] On Free, your one stock audio track per project counts here, so pick the track before you experiment. [1] Your own music file, uploaded through Media, is the alternative. [4]

Step 4: export

Click Export in the top-right of the editor. MP4 export offers 480p, 720p, 1080p and 4K, frame rates of 24, 25, 30, 50 and 60 fps, and Normal, High or Recommended quality; GIF and MP3 audio are also available. [8] The plan page caps Free at 720p and Plus at 1080p, so higher options depend on your plan. [1]

For social posts, export at your plan's highest resolution and 30 fps unless your footage was shot at 25 or 60. Watch the file once on a phone before posting.

Worked example: a 30-second promo

A local bakery wants a 30-second vertical promo for a weekend offer. Here is the plan we would follow, with the Free plan limits in mind.

• Ratio set to 9:16 first. [3]
• Text kept in the middle of the frame, away from app buttons and captions.
• One stock music track from Audio, which uses the Free plan's single stock audio slot. [1][6]
• Exported as MP4 at 720p on Free, or 1080p on Plus. [1][8]

Limits beginners hit first, and what to do

Two stock items: on Free you get one stock video and one stock audio per project. [1] Use your own footage for everything else; phone clips are fine for promos.

Twelve projects: the Free plan saves up to 12 projects online. [1] Delete test projects as you go.

720p: fine for most phone viewing, but if you also need a sharp 16:9 version for a website, that is where Plus's 1080p matters. [1]

Ten minutes: the Free export cap is 10 minutes per export, though editing length is unlimited. [9] It rarely affects promo videos but does affect tutorials.

Sources & verification

Product details and prices can change. Check the linked provider before buying.

1. FlexClip Help: Video editor plan benefits Accessed 30 Oct 2026
2. FlexClip Help: How to make a video using a template Accessed 30 Oct 2026
3. FlexClip Help: Change video aspect ratio Accessed 30 Oct 2026
4. FlexClip Help: Add local video, photo or audio files to your video project Accessed 30 Oct 2026
5. FlexClip Help: How to add text Accessed 30 Oct 2026
6. FlexClip Help: How to add music from stock media Accessed 30 Oct 2026
7. FlexClip Help: Brand Kit Accessed 30 Oct 2026
8. FlexClip Help: How to download my video project Accessed 30 Oct 2026
9. FlexClip Help: The maximum length per video project Accessed 30 Oct 2026
10. FlexClip Help: What browsers does FlexClip support Accessed 30 Oct 2026